How much do you think your sales persons think outside and beyond your organization's current abilities and comfort zones when coming up with solutions to your customers?
How much idea power and effort do they employ when their customers directly or indirectly present a problem that they don't seem to be able to tackle with your current resources or offerings? Do you enable and help your sales people solve a customer's problem even if its not fully within the scope of your business? If yes, would it be profitable? Moveover, should you be bound by your current strategy or by your customers? Or both, or neither?
About Me
- Tomi Heikkinen
- During work hours (and often after them) Tomi Heikkinen is a marketer and a salesguy, and in his spare time a science fiction and electronic music enthusiast. He is currently studying a Strategic Marketing post-graduate Master's programme in Cranfield University's School of Management.
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