A bit of research from Finland, in Finland, in Finnish (sorry!)
The article states some research data regarding the number of companies who have let a marketing director into the board of management.. For example, out of the largest 100 companies in Finland, only 28 have a marketing director in their management team.
Is this a still continuing trend in Finland, or is there light at the end of the tunnel for the marketer? Is it an another manifestation of marketers' diminished role in top management decision-making? (As discussed by Sheth and Sisodia (Journal of Marketing 2005/69, pp. 11))
Not a happy sign for aspiring marketing managers.
About Me
- Tomi Heikkinen
- During work hours (and often after them) Tomi Heikkinen is a marketer and a salesguy, and in his spare time a science fiction and electronic music enthusiast. He is currently studying a Strategic Marketing post-graduate Master's programme in Cranfield University's School of Management.
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