Amazon has the great recommendation feature that they have developed over the years. As their customer, I've found it very useful and helpful as it makes it easier for me to find new interesting music and books while browsing their site, based on my previous purchases and browsing history.
Now Facebook is a free web service and I sincerely hope they continue it that way. However, Facebook needs a steady cash-flow to support its business, so naturally web marketing is their key source of income.
What I'm suggesting is that Facebook offers service providers like Amazon a possibility to extend the helpful information over to its own website - for example, while browsing Facebook, I would be seeing reminders of upcoming books and music and some recommendations provided by Amazon. Naturally, I'd been approached by either Amazon or Facebook (the latter perhaps) previously and asked, whether I would be kind enough to allow Amazon and Facebook to exchange my user data (some "Seth Godinian" permission marketing there), so that Facebook is able publish marketing information drawn from the correct Amazon user's database.
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16th of July 2009 update:
Paul Dunay innovates similar Facebook/Amazon co-operation in MarketingProfs Daily Fix, check it out!
About Me
- Tomi Heikkinen
- During work hours (and often after them) Tomi Heikkinen is a marketer and a salesguy, and in his spare time a science fiction and electronic music enthusiast. He is currently studying a Strategic Marketing post-graduate Master's programme in Cranfield University's School of Management.
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