Marketing - It's a Limbic Thing
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Learning objectives

I've been considering my main learning objectives for the coming studies in Cranfield University, 2009-2010. I find these important because they will help me assess my development after and along the studies and help me stay focused as the study year will undoubtedly offer many (positive and negative) distractions.

I've grouped my objectives into 'skill sets', which are: core skills, business skills and language skills.

Naturally, my main objective is to develop my knowledge and insights of marketing in general. Skills and know-how related to marketing are my 'core skills', these form the basis of my "marketing expertise".

Secondly, but not any less importantly, I aim to better my business skills, namely argumentation/critical thinking, presentation skill and the skill of asking the right question (rather than finding the correct answer). I link 'the creative mind-set' to the skill to assess the situation and come up with the right question of what is the problem and what is the next successful strategic move - abilities I personally rank higher than the ability to solve given problems. Also among important business skills I intend to monitor my team-working skills.

Thirdly, I hope to become a more fluent English speaker and writer. If nothing else, I'll bring back home a "present" of a pure Oxford English accent!

Of course these objectives might change over time, since it is only natural. But overall I feel it's important to have clear ambitions and objectives.

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