.. and something else. Posted by Tomi Heikkinen , Thursday, March 5, 2009 at 16:24, in Labels: creativity, emotion, marketing, strategy

Curious about the name of this new blog?

Admittedly, marketing is not only a limbic thing - limbic system being the part of the human brain concerning itself with things like emotion and intuition. Marketing is about affecting people's emotions, but it has its other foot on reason: strategies, processes, planning and rational decision-making. A good marketer needs to be best of both worlds, a combination of a sound strategic mind and a creative, intuitive vision. A certain very practical marketing professional, CEO of Ezpa Jussi Liimatainen put it well in a presentation today when he considered marketing "a marriage of emotion and reason". Blunt and simple? Perhaps. Do I agree? Totally.

But back to the topic: what's this blog about?

The purpose of this blog is to act as a virtual learning diary of sorts. I aim to develop and discuss my thoughts and experiences conserning marketing, marketing strategy, commercialization, new businesses, creative problem-solving and multilateral thinking in business. The one constant is the blog's bipolar point of view of creativity and intuition vs. strategic, rational thinking.

Of course, the author will try to maintain an interesting style of writing, that is, to draw comments and conversation from you, dear reader. After all, they are good ways to learn, both listening and explaining.